The wallet is
the app.
Apple Wallet and Google Wallet are already on every customer's lock screen. PassIssuer turns them into your loyalty program, your membership card, your gift card, your event ticket — without you shipping an app.
No app to ship.
Your customer doesn't download anything. They tap a link, the pass slides into the wallet they're already using.
No store to fight.
No App Store reviews, no Play Store rejections, no $99/yr enrollment, no 30% cut. Just URLs and webhooks.
No screen to design.
Apple and Google designed the surface. You design the pass — front, back, push, geofence — and that's it.
Anatomy of a pass.
Every surface you
get for free.
A wallet pass is a tiny living document. It has a front, a back, a push channel, a geofence, a barcode and a webhook — and PassIssuer gives you a console for all of them.
Five verbs from a pass's whole life.
Issue, add, update, notify, redeem. That's the loop. Every PassIssuer feature is one of those five verbs, or the audit trail of one.
Land on the lock
screen — not in spam.
A wallet notification isn't an email or a push from another app — it's the customer's own pass, surfacing at the moment it matters. Open rates run 5–10× email.
One platform.
Every program your
brand could run.
Stamps, memberships, gift cards, coupons, event tickets — issued from one console, sitting in the same wallet, governed by your team.
Watch your loyalty
program breathe.
Every scan, issue, redemption and update — across every location — flows into a single timeline. Watch it tick. Audit it later. Pipe it to your data warehouse.
Three lines to a
live pass.
REST, webhooks, idempotent retries. SDKs in five languages. Or wire it to your CRM and never touch code at all.
All the features.
No enterprise tax.
Self-serve up to ~1,500 active passes. Beyond that, we'll write you a contract.
Your customers already
have a wallet. Hand them
a reason to open it.